Last Updated: 27 November 2025
Orthosquare Multispeciality Dental Clinic Pvt. Ltd. (“Orthosquare”, “we”, “our”, “us”) is committed to protecting your personal information and ensuring complete transparency regarding how we collect, use, and store your data. This Privacy Policy outlines the types of information we collect, the purposes for which we use it, and the rights available to you under applicable laws, including the Digital Personal Data Protection (DPDP) Act, 2023 (India).
This Policy applies to all individuals who interact with Orthosquare through our websites (www.orthosquare.com, www.orthosquare.in), landing pages, appointment booking platforms, WhatsApp channels, SMS, customer calls, emails, or any digital touchpoint.
1. Consent
By accessing our platforms or submitting your information, you consent to the collection, processing, and storage of your data. This includes permission to contact you via Call, SMS, WhatsApp, and Email for appointment updates, treatment communication, reminders, and service-related messages — even if your number is registered under DND/NDNC, as allowed under telecom and healthcare guidelines.
If you do not agree with this Policy, please refrain from sharing your personal data through any Orthosquare channel.
2. Information We Collect
2.1 Personal Identification Details
- Full Name
- Contact Number
- Email Address
- Address / Pincode
- Gender (optional)
- Date of Birth (optional)
2.2 Medical & Dental Information (Sensitive Personal Data)
- Medical and dental history
- Dentition issues
- X-rays, scans, clinical photographs
- Treatment notes
- Doctor remarks
- Appointment history
2.3 Technical Data (Automatically Collected)
- IP Address
- Device & Browser information
- Pages visited
- Session duration
- Cookies and tracking information
- Approximate location
2.4 Lead Source & Marketing Data
- Meta (Facebook/Instagram) lead forms
- Google Ads submissions
- WhatsApp enquiries via Haptik
- Phone call logs
- Landing page submissions
- CRM entries via Prodoc
- Campaign and clinic tagging
3. How We Use Your Information
3.1 For Clinic Services
- Managing appointments
- Sending confirmations & reminders
- Evaluating medical history
- Preparing treatment plans
- Internal coordination across clinics
3.2 For Communication
- Appointment updates
- Follow-up communication
- Treatment-related guidance
- Preventive care notifications
- Clinic programs, offers, and service updates
DND/NDNC Note: By submitting your number, you authorize Orthosquare to contact you even if your number is registered under DND/NDNC.
3.3 For Marketing & Remarketing
- Google & Meta Advertisements
- WhatsApp broadcast updates
- SMS & email reminders
- Lead nurturing workflows
- CRM-based automation through Prodoc
3.4 For Website & Platform Optimization
- Monitoring website traffic
- Enhancing user experience
- Fixing technical errors
- Personalizing content
4. How We Store & Protect Your Data
We use industry-standard security practices including:
- Encrypted data storage
- Firewalls and anti-malware systems
- Secure hosting through BigRock
- Role-based data access via Prodoc CRM
- Internal data security audits
While no digital system can guarantee absolute security, we consistently follow best practices to safeguard your information.
5. Sharing of Your Information
We never sell your personal data.
We may share information only in the following cases:
5.1 Internal Teams
- Doctors
- Clinical assistants
- Customer support
- Appointment coordinators
5.2 Authorized Service Providers
For operational and compliant purposes only:
- Prodoc (CRM)
- Haptik (WhatsApp Business API)
- Razorpay (Payment Gateway)
- BigRock (Hosting)
- Google & Meta (Analytics and Ads)
- Audited partners under confidentiality agreements
6. Your Rights Under the DPDP Act
You may request:
- Access to your personal data
- Correction of inaccurate information
- Deletion of your data
- Withdrawal of marketing consent
- Information on how your data is processed
- Nomination of another person to exercise your rights
To exercise your rights, contact: marketing@orthosquare.com
7. Children’s Privacy
We do not knowingly collect information from children below 13 years without parental consent. If you believe such data has been submitted, please notify us for immediate removal.
8. Cookies & Tracking Technologies
Our website uses:
- Google Analytics
- Meta Pixel
- Microsoft Clarity
- Google Tag Manager
You can disable cookies anytime through your browser settings.
9. Data Retention
- Medical data: retained for 7 years
- Marketing data: retained until consent is withdrawn
- Operational data: retained as per legal requirements
10. Updates to This Policy
This Privacy Policy may be updated periodically, with changes reflected via the “Last Updated” date mentioned above.
11. Contact Information
Orthosquare Multispeciality Dental Clinic Pvt. Ltd.
Email: marketing@orthosquare.com
Phone: +91 98928 63263
Website: www.orthosquare.com / www.orthosquare.in
